Entries by admin

An Axe to Grind with Dove.

The recent Dove campaign is attracting a great deal of attention, and for good reason.  Quite frankly, it is brilliant, and I am among the thousands who shared this touching piece. When it appeared on my Facebook feed, I watched intently, and as the forensic artist revealed his contrasting drawings of women; one of how […]

TMI: Information sharing on the internet

An interview with Professor John Aycock with the University of Calgary and Constable Kathy Macdonald from City of Calgary Police regarding social media and information sharing. It is important to understand security settings, sharing and visibility on social media websites. The interview touches on these topics, and I encourage everyone who has a profile on […]

Shop and Share.ca: Richelle Skrilec

Shop and Share.ca is the creation of Richelle Skrilec after years of experience raising funds for local school and sport programs. It occurred to Skrilec that there was an opportunity to create an ongoing fundraising platform; an online system that would benefit the shopper, the retailer, and local charities. In the summer of 2009, Shop […]

Why I believe in cause marketing

  I have worked in media for more than twenty years: first as a starving journalist, then as a print ad sales person, later as a graphic designer, flash designer then as a market research person and more recently as an account manager for radio advertising. I know numbers and I know how to buy […]