The recent Dove campaign is attracting a great deal of attention, and for good reason. Quite frankly, it is brilliant, and I am among the thousands who shared this touching piece. When it appeared on my Facebook feed, I watched intently, and as the forensic artist revealed his contrasting drawings of women; one of how she saw herself and the other as a near-stranger saw her, I was brought to tears. I played the video more than once, pausing to calm the great lump in my throat, and after I had fully absorbed the story, like so many others, I shared it with my hundreds of friends.
The following...
Read more...
I have worked in media for more than twenty years: first as a starving journalist, then as a print ad sales person, later as a graphic designer, flash designer then as a market research person and more recently as an account manager for radio advertising. I know numbers and I know how to buy effectively and efficiently. I know to buy into programs and time slots, to optimize budgets, to buy unsold inventory, to run small ads with spot colour on b/w pages or to focus on top right and banner placements for greatest visibility. I know yell doesn't sell and I know that no one will buy what they really...
Read more...
Every business owner goes through the process, regardless of size or experience. The first thing they do is get a website and try their hand at SEO (Search Engine Optimization). Then they create a Facebook page, Twitter account, LinkedIn page, Google+ account, Pinterest and proceed to advertise, push, post and pray. This is where things can go wrong. I am as guilty as anyone else, and when it comes to social media, the best way to learn is through experience. Below are a few tips I have developed through my experience and my own mistakes.
1) do not pollute your page with "keywords"....
Read more...
Recent Comments