In social media, my focus is targeting to efficiency.  I determine the audience based on interest and I work with Facebook Analytics to maximize reach and engagement within that target group.  It is a process however, within a few weeks I can bring your cost per click and engagement rates well below the www average.  The majority of my clients will pay less than ten cents per “like” (qualified within geographic and demographic area) and less than 30 cents per engagement.  It is the combined with a focus on the end user, or customer, that determines the success of a well strategized social media campaign.  I understand the metrics and help fill in the blanks to allow you to communicate effectively and seamlessly with your loyal and soon to be loyal customer.